Why Should Small Businesses Use Digital Marketing?
Small businesses that are not using digital marketing need to understand the importance of it. Because digital marketing helps your business thrive in today’s competitive landscape and lets you make your mark.
However, for many, small business digital marketing may seem confusing or intimidating, especially when it comes to using the right tactics. Questions pop up such as:
- How can you be sure of what methods to apply so that you get real-world results?
- What small business digital marketing tactics will help you get the most exposure?
- How do you achieve your marketing goals without wasting valuable time and money?
- Where should you start to ensure you’re reaching the right audience?
Being a small business owner, you need to have some clarity before you jump into the digital marketing arena. The good thing is, gaining the right level of clarity is not rocket science. The proof lies in the fact that a large percentage of regular entrepreneurs are experimenting with small business digital marketing and with great success.
Research conducted by Infusionsoft shows that most small business owners are using social media content in order to generate more sales. And 3/4 of respondents said Facebook is an integral part of their social media marketing strategy.
Even though digital marketing may look difficult or complicated at the start, it’s far from it. However, if you still need help creating and implementing a small business digital marketing plan, you can always get in touch with our team at Secrero
Having said that, let’s now look into 5 effective small business digital marketing tactics that will produce positive results:
#1. Content Is King – Create Shareable Content
We say content is king a lot here at Secrero, because producing the right kind of content is an important part of effective digital marketing. Your content can make or your break your digital marketing strategy and of course marketing efforts.
On one hand, bad and low-quality content that is not relevant can hurt your brand. And on the other hand, high-quality content can help you build a strong relationship with your target audience, improve your brand image and boost your business revenue. See why content is king?
However, even good content can fail to give results if it isn’t seen and shared by the right people. The idea is to create content that:
- Helps your business reach its marketing goals and grow its reach.
- Helps your audience with the needed answers and encourages them to share it.
So how do you find this middle ground and create content that is highly relevant? How do you get more of your audience to share your content?
- Aim at producing content that brings out an emotional reaction from your audience, because many times people share content for emotional reasons.
- Look into what your competition is creating in terms of content that is getting shares and produce something on the same lines.
- Make your content super-useful and practical so that it offers real value to your prospects/customers because people like sharing content that can help others.
- Create content that tells a story so that it’s more engaging and relatable to your audience’s current situation.
Every single step that you take towards making your content valuable for your readers, you are one step closer to making it more shareable.
#2. Optimise for Both Mobile & Desktop Marketing
For many business owners, the difference between desktop marketing and mobile marketing may not seem too obvious. After all, they both work on similar lines. However, if you want to get the most out of your business digital marketing efforts, you need to achieve a better understanding of how both work. And more importantly, how people are going to engage with your brand on them.
As a business, the most important thing to figure out is how you can get more prospects to convert into customers. Which means you can ignore neither, desktop marketing nor mobile marketing. Both are equally important to help you reach your marketing goals.
Latest statistics show that over 60% of online users (potential customers) are now viewing websites on a mobile or tablet device.
Let’s talk about desktop viewers, you need to focus on delivering a great user experience to your visitors so that they not only stay longer but also take the desired action on your business website. Your websites ease of use is in terms of usability ultimately determines how connected and engaged your target audience feels. Keep track of how people are using your website and what pages are most popular so that you can improve the user experience one step at a time.
Now, when it comes to mobile, you need to ensure that your site is efficient in every way. When people access it from their mobile devices, they should get what they are looking for without any confusion. Just straight to the point.
A mobile-friendly website is not just about the design, but about the overall experience and how well it can convert. So see to it that your site is mobile-responsive and loads at super speed. And yes, don’t forget to optimise it for the search engines. You can check here.
#3. Focus on Organic Social Media
When it comes to effective business digital marketing, how can we ignore the importance of social media? Investing in social media marketing is a no-brainer for any business that wants to extend its reach.
If you look at the stats you’ll see that almost 70% of consumers like to use social media for customer support. And 33% prefer social media over the telephone, many people just prefer the messaging system.
The fact is, social media is being used by every brand that cares about its audience and wants to be a part of healthy competition. If your prospective customers don’t find your presence of social media, it’ll not only create a poor impression but they may also choose to reach out to your competitors who are using social media.
f you truly want to leverage social media marketing and get the most out of it, then you need to actively use the popular social media channels where your audience is likely to be. You cannot use social media as a mere promotional tool to find success with it. While promoting your product/service is okay, you need to keep it at the minimum and focus on organic growth.
By producing content that lets you create unpaid or organic growth, you create long term stability and increase trust with your social media followers. Working on increasing your organic engagement rate can help your social media marketing in more than one way as it:
- Slowly and steadily improves your organic reach at no cost. Later on, you can invest in your chosen platform’s paid options to amplify your reach.
- Brings down the overall cost that you can accrue when you spend on promoting your social media content.
- Helps create strong social proof so that you can win more followers and convert them into customers. Because having a higher number of followers/likes/shares on your social accounts will make people trust your brand more easily.
- Lets you tap into the immediate network of your followers when their friends/followers see them engage with your content.
Organic social media may not seem like a big deal, especially when everybody’s using it. However, the difference between successful organic social media campaigns and not-so-successful ones is consistency. While your competitors may not be consistent in their efforts, you can be. We practice organic growth and consistency with all of our clients. Check out our social media advertising or social media management services to see which would be best for your small business.
#4. Host Value-Packed Webinars
If you’re active in the digital marketing circles, you should already know what a webinar is. A webinar is nothing but an online seminar that can be one of the following:
The best thing about webinars is that they are more engaging and workable when compared to basic video content. Since webinars start and end at a designated time, they automatically have a scarcity element to them. And usually, follow with a Q&A session. Which increases their perceived value even if the information presented is no different than a video.
The fact of the matter is, webinar marketing is an underutilised small business digital marketing tactic. You could call it the next big thing in marketing because:
A properly produced webinar lets you:
- Connect and interact with your audience in real-time.
- Answer the burning questions your audience might have.
- Give away the real value that your audience loves to receive.
- Position yourself or your brand as a credible industry expert that people can turn to.
- Make targeted sales without a hard sales pitch.
- Generate high quality, targeted leads that convert.
- Qualify your leads and build valuable relationships with them.
- Improve and enhance your sales process and get a better return on investment, quicker.
It doesn’t matter what kind of products or services you sell, webinars can help you gain more exposure, get more leads, and make more sales.
#5. Run A/B Split Tests Regularly
Without the right level of testing, running a successful small business digital marketing campaign is not easy. But still, we find that testing is often put on the back burner, especially by people new to the digital marketing scene.
A small business that regularly tests everything, right from the smallest elements to the biggest variables, can and will have a definite competitive advantage over other businesses that go with their guesswork. Your business needs to develop the habit of testing right from the beginning so that you can achieve a higher return on investment in the long run.
For example, simple tweaks to headlines and the colour of call to action buttons can result in a higher conversion rate. But you won’t know what changes to make unless and until you test one element against another. Effective testing is a step by step process, and it cannot be done overnight. Which is why it’s crucial to take your time and isolate each variable and test it.
This is just 5 effective tactics, and we have plenty more to share with you – so get in touch today!