our solutions

Pay Per Click (PPC)

overview

What is Pay Per Click Advertising?

PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.

Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page marked with a little box with the letters AD within, they are sponsored ads that have been targeted.

There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they’re looking for something to buy. This could be anything from a mobile search (someone looking for “food near me” on their phone) to a local service search (someone looking for a dentist or a plumber in their area) to someone shopping for a gift (“Ideal Birthday Gifts”) or a high-end item like enterprise equipment. All of these searches trigger pay-per-click ads.

In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their advert, hence the name “pay-per-click.”

Our Pay Per Click advertising will help your business succeed. Let’s get started

Solutions

Comprehensive PPC services include

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    Strategy

    We help you define your objectives & develop a realistic strategy with you. You may have in-house marketing teams who require support & guidance, or you may need us to be your full PPC team.

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    Market & Keyword Research

    Solid keyword & market research help guide the PPC strategy and allow us to provide realistic projections and forecasts of opportunity within your target market. We don’t make wild guesses or promises we can’t keep.

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    Landing Page Creation

    We create beautiful landing pages that help your PPC adverts, with a clear call to action that help convert into data and customers, the data can then be integrated with top brands like MailChimp & More

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    Content Marketing

    The backbone of any marketing campaign is compelling content and our team of creatives, including writers, designers & developers have helped many brands get talked about in mainstream media, to industry leading publications and blogs.

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    Infographic & Interactive Content

    Our team of creatives, designers & developers work alongside our PPC & content teams to ideate, research, design & create remarkable infographics & interactive content for brands that get shared across the web.

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    Monthly Reports

    We love data and provide monthly reporting on visibility, analytics, conversions & revenue (or value), so the performance of the campaign can be attributed back to the PPC investment & what matters to your company.

Benefits

Our services provide a unique range of benefits

  • Control IT Costs

    You can scale your IT Costs according to your requirements and only pay for what you need. Whether that be increasing or decreasing staff, or IT project work.

  • Trusted IT advisor

    Through regular account management meetings your Managed IT service company will be able to oversee your overall IT roadmap and become your trusted advisor.

  • Economy of scale

    As your business grows, its support structure needs to grow, too. When you use a managed IT service you can scale your business up or down with nothing more than a simple discussion.

  • Increased efficiency

    You’ll have your IT needs outsourced to a team of IT experts, and during times where you need additional project support, your managed IT provider supplies the extra staff.

  • Small initial investment

    Managed IT services help you offset the initial investment of technology costs. Rather than spending thousands of dollars on hardware and software upfront.

Stop wasting time and money on technology. Let’s get started

NanoSoft are always accommodating our diverse needs and we feel like they are a part of our company rather than an external supplier.
John H. Bedard, Jr
Pricing and Plan

1 monthly fee for all IT services. No costly surprises