search engine optimisation
What is Organic Search Engine Optimisation (SEO)?
Organic SEO is the process of improving your website traffic by making it more prominent in search engine results. By using specific targeted keywords that relate to your website, organic SEO can improve your online presence.
These organic search results are free, and you do not have to pay as you would with pay per click advertising.
The benefits of organic search engine optimisation can be seen long after the initial work has been done. With PPC the adverts in the search engine listings will come to a halt once you stop making the payments towards them.
However, with organic search engine optimisation, the results will continue to appear for an indefinite period of time.
So what is the Organic SEO process?
There are many steps you need to take in order to be successful with any organic search engine optimisation effort. These steps can begin whilst you are planning a website and in the very early stages of putting it together.
There are significant benefits to being able to begin a good search engine optimisation campaign and plan it before you have put your website, however, it is never too late to start a good campaign to help with your current website.